Case Study

rheingold Institut

We co-developed a commercially launched AI avatar platform, proving that our technology extends beyond process automation into conversational AI, knowledge systems, and interactive products.

The Partner

rheingold Institut is one of Germany’s leading qualitative research institutes, specializing in depth psychology-based market and media research. Founded in Cologne, rheingold has spent over 35 years developing psychological models and typologies used by major brands across industries. Their work maps the unconscious motivational structures that drive human behavior, well beyond surface-level data.

The Challenge

rheingold clients had a problem that no amount of better reports could solve:

  • Insights decay: Research reports well known in the project team, then shelved. Psychological knowledge fades from organizational memory especially across department borders.
  • Access is slow: Validating a concept against target group perspectives requires recruiting respondents, scheduling sessions, waiting weeks.
  • Knowledge is siloed: Insights live in documents and researchers’ minds, not in tools teams use daily.
  • Scale is limited: You can’t have a psychologist in every meeting, every brainstorm, every decision.

They needed a way to make their psychological models permanently available, interactive, and scalable, without losing the depth and consistency that defines their work.

What We've Built

We developed the rheingold Avatar Suite, a platform that transforms depth psychological research into AI-powered avatars that teams can interact with at any time. This wasn’t a consulting engagement, it was product co-development.

Psychological Modeling → AI Avatar

rheingold's depth psychological framework, mapping motivational structures, attitudes, and internal logic, is encoded into each avatar. This goes far beyond prompt engineering. Each avatar has a psychologically consistent personality that shapes every response.

Conversational AI Engine

Natural language understanding in 9+ languages, multi-turn memory, emotional development across conversations, and multimodal support for text, audio, video, and documents, all within a secure, enterprise-grade architecture. Built-in research tools like segmented panels, group discussions, and automated questionnaires round out the experience.

Knowledge Integration

Client-specific research, studies, and data are integrated into avatars. A company's existing qualitative insights become part of the avatar's knowledge base, permanently accessible through dialogue, not buried in reports.

Avatar Creation Tooling

We built systems for efficient avatar creation: dynamic templates, AI-assisted configuration, and industry-specific presets. This makes the platform scalable: new avatars can be developed and deployed without rebuilding from scratch.

Results

  • Commercially launched product at avatar-suite.com
  • 9 languages supported
  • Nominated as finalist for the Innovationspreis der Deutschen Marktforschung 2025
  • Active use by enterprise clients for research, innovation, and training
  • Continuous development: new features, avatar types, and industry templates added regularly

The Product

The Avatar Suite launched with four avatar types:

  • MIA
    Consumer of tomorrow, sparring partner for innovation
  • rheingold Originals
    Four psychological basic types representing the full population
  • GOLDI
    Knowledge assistant for company-specific research insights
  • Custom Avatars
    Tailor-made for specific industries, markets, or use cases

Application areas include concept testing, communication development, knowledge management, and training simulations.

What We Learned

The Avatar Suite is the clearest example of what our platform and team are capable of beyond traditional process automation:

  • Conversational AI: Multi-turn dialogue with memory, personality, and psychological consistency
  • Knowledge systems: Turning unstructured research data into interactive, queryable formats
  • Language AI at scale: Production-grade multi-language processing
  • Product co-development: Working alongside domain experts to build and launch a real commercial product
  • Platform versatility: The same core platform that powers BSH’s customer service automation powers the Avatar Suite’s conversational engine

Contact

Interested in What We Can Build Together?

The Avatar Suite shows what happens when deep domain expertise meets robust AI engineering. If you have knowledge that should be more accessible, interactive, or scalable, let’s explore what’s possible.
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